The studio — Rotterdam, since 2019
We started this because the internet got polite
Eleven people who would rather make something memorable than something defensible. We take four clients a year, build everything in the browser, and keep a folder of rejected ideas that is larger than our portfolio.

Four things we actually believe
Make a mess first
Tidy ideas are usually other people’s ideas. We start loud and edit hard.
Build it, don’t deck it
We prototype in the browser from week one. Slides lie; a live page does not.
Motion is meaning
Nothing moves for decoration. If it animates, it is telling you something.
Say the risky version
The idea that makes the room nervous is the one worth costing out.
The eleven — six of them pictured, abstractly
No headshots, sorry
Mira Okonkwo
Creative Director
Dag Lindqvist
Motion Lead
Pio Ferraro
Design Director
Ines Varga
Engineering
Tobias Reiner
3D & Shaders
Yuki Harada
Brand Design
“If nobody in the room is slightly nervous, the idea is not finished.”
Printed on the wall by the kettle, 2019. Still true.