All work
Packaging
Soda Theory
Six flavours, six personalities, one very confident can. A packaging system where the typography carbonates as you pour.
Client
Soda Theory
Year
2025
Services
Brand Identity, Packaging, 3D & Motion
The case study
The brief
A new soda in a category where every competitor has already done minimal, already done maximal, and already done a mascot.
What we did
We made the typography carbonated. The display face gains weight as the can warms, drawn as six fixed states so it prints reliably, and the flavour names are set in a face we drew specifically for curved surfaces.
The result
Six SKUs that read as one family from two metres away and as six personalities from twenty centimetres.
Selected frames
